UK developments are in place this summer for luxury vegan haircare range American English Haircare.
MMCL welcomed the brand’s founders Stephen Durham and Michael Kanyon to the UK this week to formalise strategic development plans geared towards UK market expansion of the professional haircare brand that has been present in the UK since its September 2017 launch.
The visit also included the American English Haircare Beauty Blogger/Influencer Event at MMCL HQ where select beauty bloggers and influencers posed questions about the range to both founders and were later treated to a live demonstration by Michael Kanyon, Creative Director, AEH and celebrity hairstylist to many including to US reality show America’s Next Top Model.
LA based American English Haircare is formulated without added parabens and sulphates and delivers long term professional and personal haircare and styling benefits to hair, all thanks to the innovative combination of OMEGA 3, 6 9, multivitamins and natural botanicals ingredients found in each American English Haircare product.
MMCL will be championing the vegan haircare movement this summer with the new vegan-lux haircare range via select and suitable distribution channels where the demand for vegan beauty is high.
If you’ve yet to discover American English Haircare, search the brand online in the UK at ASOS, Feel Good Matters, John Lewis and on MMCL Pro where hairstylists, beauticians, MUAs and students can shop the full American English Haircare range at a pro membership discount.